Cracking the Code: Solving the Cart Abandonment Puzzle

Introduction

Cart abandonment continues to be a pressing issue for e-commerce businesses, causing substantial revenue loss and hindering growth. In this blog, we delve into the problem of cart abandonment and explore how Aasaan Checkout provides a comprehensive solution to tackle this challenge. From alarming statistics to key insights, we’ll uncover the reasons behind abandonment and highlight how Aasaan Checkout can help businesses reclaim lost sales and drive higher conversions.

What’s the problem?


Cart abandonment continues to be a pressing issue for e-commerce businesses, causing substantial revenue loss and hindering growth. In this blog, we delve into the problem of cart abandonment and explore how Aasaan Checkout provides a comprehensive solution to tackle this challenge. From alarming statistics to key insights, we’ll uncover the reasons behind abandonment and highlight how Aasaan Checkout can help businesses reclaim lost sales and drive higher conversions.
Furthermore, cart abandonment is influenced by the devices shoppers use. The statistics reveal that abandonment rates are highest on mobile devices, with a worrisome 85.65%. Tablets follow closely at 80.4%, while laptops record a comparatively lower abandonment rate of 69.75%. Given the growing prominence of mobile devices in online shopping, addressing mobile abandonment becomes crucial to ensure business success.

The Baymard Institute survey sheds light on the diverse reasons behind cart abandonment. Among these, 55% of abandonment cases can be attributed to extra costs, including shipping fees, taxes, and additional charges.. Another significant factor is the mandatory account creation during checkout, which leads to abandonment in 34% of instances. Additionally, a lengthy checkout process, often characterized by a multitude of input fields (averaging at 23.48), contributes to a considerable 26% abandonment rate Moreover, unclear pricing and concerns regarding site security and payment details further compound the issue, accounting for 21% and 17% abandonment rates, respectively These statistics emphasize the importance of addressing these specific pain points to combat cart abandonment and improve conversion rates effectively.  

How can Aasaan solve your cart abandonment woes?

Aasaan Checkout emerges as a comprehensive solution to combat cart abandonment, effectively addressing the major reasons behind it. We tackle the issues of a long checkout process, mandatory account creation, and lack of trust with our innovative approach.

Amazon-like Direct buy now option

By providing an Amazon-like direct buy now option, Aasaan Checkout enables shoppers to swiftly complete their purchase with ease.

minimal steps to checkout

We prioritize easier guest checkouts, ensuring that both guest users and repeat customers can smoothly navigate the checkout process, eliminating barriers to conversion. Our minimal checkout steps further expedite the process, allowing users to finalize their purchase within a matter of clicks.

Network Effect

With the network effect in place, a shopper who has made a purchase from any other Aasaan Network brand can enjoy the same convenience and speed as a registered user, contributing to reduced abandonment rates.

Checkout Standardization

We standardize the checkout experience across all brands. This standardization fosters a subconscious action among shoppers, making checking out a seamless and effortless experience. By streamlining the checkout process, we minimize the likelihood of cart abandonment and provide shoppers with a positive and trustworthy experience. By implementing a consistent and familiar checkout flow, we also instill a sense of confidence and reliability in shoppers. When customers encounter a standardized checkout process that they are accustomed to, they feel more at ease. They are more likely to trust the site with their payment details.

Payment Aggregator Agnostic

We are payment aggregator agnostic, seamlessly integrating with any payment gateway a business is currently using or plans to integrate in the future. This flexibility lets you choose the payment aggregator(s) which has a high success rate & the one(s) shoppers trust the most, further reducing the cart abandonment rate.

Editable Item-level & Coupon-level details within the checkout

We prioritize the convenience of shoppers by offering them the flexibility to modify and review item-level details seamlessly during the checkout process. This empowers customers to make last-minute adjustments, including modifying quantities, adding or removing items, and applying relevant coupons, all within the checkout interface. This feature is particularly beneficial for Indian shoppers who add multiple items to their carts and make purchase decisions based on the total amount displayed during checkout. By enabling this level of control and decision-making within the checkout , we streamline the shopping experience, ensuring that customers have the freedom to tailor their purchase to their preferences and budget, ultimately reducing cart abandonment rates.

    Conclusion:

    Cart abandonment remains a significant challenge for e-commerce businesses. Still, with the powerful solution offered by Aasaan Checkout, the puzzle can be solved. By addressing abandonment causes and providing seamless, quick, and flexible checkout options. Aasaan Checkout can help your businesses recover lost sales, boost conversions, and deliver a superior shopping experience. Embracing Aasaan Checkout’s innovative approach can turn the tide against cart abandonment and set businesses on the path to sustained growth and success. Book a demo now to experience Aasaan Checkout!
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Author’s Bio: Meet Shubham Danannavar – An Associate Product Manager with a talent for connecting business, technology, and people. He is curious and always seeks to understand the “Why” behind every project he takes on. Join Shubham on a journey where innovation meets purpose.