How to avoid Ecommerce SEO Pitfalls

In the competitive world of ecommerce, ranking high in organic search results is essential for driving traffic to your online store. But many common SEO pitfalls can prevent your store from reaching its full potential. This blog post will discuss some of the most common ecommerce SEO pitfalls and how to avoid them, with a specific focus on the Indian market.

  1. Thin Content

Thin content is a major turn-off for both Google and online shoppers. Google wants to see websites that provide valuable and informative content to users. This means creating detailed product descriptions, blog posts, different URL for different products and other content that educates and engages your audience.

For example, instead of simply stating that a particular saree is made of silk and features a floral print, you could create a blog post about the history of sarees in India, the different types of silk fabrics, and how to care for a silk saree. This type of content will not only help you rank higher in search results for relevant keywords, but it will also establish your store as a trusted resource for Indian shoppers.

  1. Slow Loading Times

In today’s fast-paced world, slow website loading times frustrates shoppers and can lead to abandoned carts. To improve loading speed, optimize images, compress files, and use a caching plugin.

As per study by Bandwidth, a 1-second delay in page load time can cause a 7% decrease in conversions, making fast loading essential for success in the Indian e-commerce market.

  1. Plagiarized Content

Copying content from other websites is strongly discouraged in SEO or like anywhere. Google will penalize your website for plagiarism, and it will not help improve your ranking. Instead, focus on creating original content that is relevant to your target audience.

For example, rather than duplicating product descriptions from your suppliers, invest the time to craft your own unique descriptions that emphasize the benefits of your products for Indian customers. You can also develop blog posts that address common concerns and questions that Indian shoppers have.

  1. Keyword Stuffing

Remember, keyword stuffing is when you excessively use keywords in your website content, making it difficult to read and negatively impacting your SEO ranking. Instead, aim to incorporate keywords naturally throughout your content.

For instance, if you’re selling footwear, focus on writing natural-sounding product descriptions that include keywords such as “women’s shoes,” “running shoes,” and “sandals” in a way that fits the context.

For example, you could highlight the comfort and style of your women’s running shoes in your description.

  1. Ignoring Mobile Optimization

It’s crucial to ensure that your website is mobile-friendly due to the increasing popularity of smartphones in India. Google prioritizes mobile-friendly websites in search results, so optimizing your website for mobile devices is important to reach a larger customer base.

You can achieve this by using a responsive design or creating a separate mobile website. By following these tips, you can improve your chances of ranking higher in organic search results and drive more traffic to your online store, boosting your sales.

Additional Tips for Indian Ecommerce SEO

  • Focus on local SEO: In addition to general SEO best practices, it’s also important to focus on local SEO if you want to target Indian customers. This includes optimizing your website for local keywords and getting listed in local directories.
  • Use Regional content: While English is widely spoken in India, Hindi is the most spoken language. Consider creating Hindi or any other language content for your website to target a wider audience.
  • Build backlinks from high-quality websites: Getting backlinks from high-quality Indian websites can help improve your website’s authority and ranking in search results.    

 

When using our Aasaan Checkout Platform, remember to treat it as a crucial part of your overall customer experience strategy. Ensure your website is user-friendly, optimize your product pages, and provide excellent customer service. Regularly analyze sales data and customer feedback to continuously improve the shopping experience via our consolidated dashboard. These steps can help maximize the potential of the Aasaan Checkout Platform and drive higher conversion rates.