How to Prepare Your Online Store for the Monsoon Season

When it comes to e-commerce, your conversion rate is critical to your online business’s success. Conversion rate is the proportion of visitors to a website who make a purchase or achieve a goal. Learn more about e-commerce conversion rates and how to improve them in this blog. 

The best approach to significantly increase your sales is to evaluate your store’s conversion rate optimization. This entails efficiently managing your e-commerce site using various software tools. Your primary tool is your core CMS, but incorporating additional plugins, extensions, and other valuable resources can also boost your site management capabilities. 

Credits - Kinsta

Optimize your website for speed


With heavy rainfall often comes slow internet speeds, leading to frustrated customers abandoning your site . A free tool to test and monitor your page’s performance. The tool measures different performance metrics such as page load time, fully loaded time, and total page size. By reviewing the GTmetrix report, you can pinpoint areas that need improvement and make changes to optimize your website. Additionally, consider using a content delivery network (CDN) tools such as Cloudflare, Amazon Cloud Front, Fastly, etc to reduce loading times and improve user experience, especially in areas with poor connectivity during the monsoon. Slow website speed leads to 53% of visitors abandoning mobile sites if it takes more than 3 seconds to load, per Google’s optimization recommendations.

Credits - Freepick

Ensure mobile responsiveness


During the monsoon, people may rely more on their mobile devices to shop online, especially if they face mobility challenges due to the weather. Therefore, ensuring that your online store is fully mobile-responsive is crucial. Test your website on various devices and screen sizes to ensure a seamless shopping experience across all platforms. Mobile e-commerce sales in India accounted for 54% of total e-commerce sales of the year 2021, emphasizing the importance of having a mobile-friendly website as per Statista

Credits - Indiamart

Waterproofing packaging


Protecting your products from moisture is essential during the monsoon season. Invest in waterproof packaging materials to safeguard your merchandise from damage caused by rain or dampness. Once done investing and ready , you can then add to your product page ”waterproof package.” This will ensure that your products reach customers in optimal condition, boosting customer satisfaction and reducing return rates.

According to Deloitte, most online shoppers (76%) anticipate that retailers will provide packaging that safeguards their purchases from rain or water damage.

Credit - Asset Infinity

Update inventory and stock management


The monsoon season may impact transportation and logistics, causing delivery delays and potential supply chain disruptions. To mitigate this, review your inventory levels and ensure you have sufficient stock to meet customer demand during the monsoon. Consider collaborating with multiple suppliers to reduce the risk of stockouts and diversify your shipping options to ensure timely deliveries.

Credits - Zomato

Leverage social media for updates


Keep customers informed about weather-related disruptions or delays through your social media channels. Regularly update your followers about shipping delays, alternative delivery options, or any changes in your business operations due to the monsoon. This will help manage customer expectations and enhance transparency, thus building trust and loyalty. According to a survey conducted by Sprout Social, 46% of consumers rely on social media for information about brands and companies during weather events.

Credits - Chaayos

Offer monsoon-specific promotions


The monsoon season is an excellent opportunity to engage your customers with enticing offers and promotions. Create monsoon-themed campaigns, such as discounts on rainwear, waterproof electronics, or cozy indoor products. Tailor your marketing messages to highlight the convenience and benefits of shopping online during the monsoon, attracting customers to your store. A study conducted by Adobe revealed that 70% of consumers are more likely to purchase if given personalized promotions and discounts.

Credits - Knoji

Customer support and returns policy


During the monsoon, customers may have specific concerns about product quality, returns, or refunds. Ensure your customer support team is well-equipped to promptly and efficiently handle such queries. Communicate your returns and refund policies to address potential customer doubts and ensure a hassle-free shopping experience. According to a survey conducted by Zendesk, prompt assistance is crucial as 62% of customers expect a response from customer support within four hours.

Following these tips, you can prepare your online store for the monsoon season and ensure you continue making sales.

Aasaan Checkout can help merchants to prepare their online store for the monsoon season by providing a fast and secure and seamless checkout experience. Aasaan Checkout’s process is designed to be easy to use and navigate, even on mobile devices. This is important during the monsoon season when many people shop from their phones or tablets. By using Aasaan checkout stage, merchants can help ensure customers have a positive shopping experience during the monsoon season. By doing this, you can boost your sales and satisfy your customers.

Author’s Bio: Meet Aditya; a versatile content writer; when he is not writing for Aasaan checkout , he writes about some icebreaker games that everyone can play or makes listicles about almost everything, making his life complete. Break the ice and dive into insightful info of his.